Posted January 12, 2018

Product Marketing Manager

Location: Vancouver
Job ID: 1399
Employment Type: Permanent

People are our passion. People are our profession. 

Since 2010, SIGnature Recruiting has been pairing exceptional people with short-term contracts and long-term careers in Vancouver’s flourishing IT industry.  We are specialists in IT Recruiting and pride ourselves in making valuable contributions to our clients and candidates. 

Are you a Product Marketing Manager who is driven and passionate about user and product adoption?  Do you specialize in product launches and do you have a desire to work on a high growth product?  Our client is a technology start up company which has the financial backing of a well-established, well-connected parent company.  We love this company because each team member can make a significant impact, and because they like to hire smart, engaged people.

Our client has asked for our help in looking for a Product Marketing Manager for a permanent position.  The Product Marketing Manager will champion all aspects of product success including developing, leading, and fostering a sales enablement program that drives product awareness, engagement, and sales success.

Here is what you'll be doing on a day to day basis:

  • Planning, developing, and championing the sales enablement program
  • Developing clear and concise product positioning
  • Working on developing and executed go-to-market strategies for new and existing products
  • Develop the value proposition and marketing strategies, focusing on increasing market share and profitability
  • Collaborate with the product team on the overall product roadmap
  • Define pricing strategies, target segments and positioning for new products
  • Translate the roadmap and vision into clear, detailed, measurable project plans
  • Help forecast revenue and profit margins for all products and continually track results
  • Identify, measure and analyze KPI’s to improve the effectiveness of our campaigns
  • Create and develop compelling customer tools that attract, educate and drive product adoption
  • Prepare communications to support new product launches both internally and externally

Here is the type of person we are looking for:

  • You have 3+ years of relevant experience within a product marketing role
  • You have a proven track record of successfully launching and growing products
  • You have strong strategic thinking skills and an aptitude for creating strategies that drive growth and profitability
  • You are experienced in working with a sales team.
  • You are capable of translating technical features into customer benefits
  • You are experienced in digital marketing
  • You excel at relationship building and have a strong positive attitude
  • You are able to collaborate and influence cross functional teams
  • You have an aptitude for successfully leading teams in achieving deliverables
  • You want to work in a dynamic, innovative fast paced environment

If you are interested in exploring this position, please apply now! 

Our client is an equal opportunity employer and values diversity at their company.

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